Our Story: Woven from Sun, Sand, and Spirit
Welcome to Faherty, a family-run brand born from a deep and abiding love for the sun-drenched coasts, the timeless beauty of the American frontier, and the simple joy of life lived in harmony with nature. Our story isn’t just about clothing; it’s about a feeling. It’s the feeling of salt on your skin, the warmth of a beach bonfire, the freedom of an open road, and the comfort of a well-worn, favorite shirt. We create more than apparel; we craft the uniform for a life well-lived, inspired by the endless summer.
Founded in 2013 by twin brothers Mike and Alex Faherty, along with Alex’s wife, Kerry, our brand is the product of a shared vision. Growing up, the Faherty brothers were immersed in a world of exploration, from the rugged shores of their native New York to the expansive landscapes of the West where they spent their summers. They developed a profound appreciation for quality, heritage, and the unique beauty of the American coastline. They saw a void in the market for elevated, timeless staples that could transition seamlessly from a morning surf session to an evening gathering with friends. They dreamed of a brand that embodied this relaxed, sun-soaked lifestyle, built on a foundation of authenticity and a relentless pursuit of quality.
Our Philosophy: Where Quality Meets Conscience
At the heart of every Faherty garment is a commitment to exceptional quality and responsible practices. We believe that what you wear should feel as good as it looks, and that its creation should honor both the people who make it and the planet we all share.
- Fabric is Everything: We are obsessed with the hand-feel and performance of our materials. We source the world’s finest natural fibers—luxurious Pima cotton, breathable linens, soft merino wool, and innovative fabrics made from recycled materials. Many of our iconic prints are original artworks, often hand-drawn by our team, and inspired by the rich tapestry of Native American and global folk art. These aren’t just patterns; they are stories woven into the very fabric of our collections.
- Designed for Living: Our design process is intentional. We focus on creating versatile, easy-living pieces that are built to last. A Faherty shirt isn’t just for one season; it’s a future heirloom. We pay meticulous attention to details like reinforced stitching, perfectly balanced fits, and functional features that enhance your daily experience, whether you’re navigating the city or watching the sunset over the ocean.
- A Commitment to Our Planet: Our love for the coast comes with a responsibility to protect it. We are dedicated to minimizing our environmental footprint through sustainable initiatives. This includes using organic cotton, recycled polyester, and partnering with factories that share our commitment to ethical manufacturing and safe, fair working conditions. For us, sustainability is not a trend; it’s a core tenet of our business.
More Than a Brand, A Community
When you wear Faherty, you’re not just wearing a piece of clothing; you’re joining our family. We are a collective of dreamers, adventurers, artists, and ocean lovers. We celebrate the slow, meaningful moments—the shared stories, the connection to the outdoors, and the joy of finding beauty in the everyday.
Our mission is to equip you for your journey, to provide the pieces that become the backdrop to your most cherished memories. We invite you to explore our collection, feel the difference in our fabrics, and discover your new favorite staple. From our family to yours, thank you for being here and for helping us share the spirit of an endless summer.
Welcome to the Faherty family.